AI Monitor
OLM watches your attendance patterns and flags members trending toward churn 14 days before they cancel — while you still have time to reach out.
How churn prediction works
OLM builds a per-member attendance profile. When the cadence drops meaningfully relative to their baseline, the member moves into the at-risk bucket. A 14-day lead time is typical — enough to call them, not too early to be noise.
Growth & retention, explained
Instead of a dashboard of vanity metrics, OLM writes a weekly summary: "Signups up 12% vs. last week, but your Friday 6pm is losing regulars — consider bumping it to 5:30pm."
Anomaly detection
When something shifts — a class suddenly draining, a location underperforming, a new member cohort not retaining — OLM flags it. You find out from a notification, not from the bank balance three months later.
FAQ
The model runs on aggregated attendance patterns scoped to your gym only. There's no cross-gym training, no member-PII leaving the database, and the analysis happens in your gym's own context. The output is an at-risk score per member, not a profile shared anywhere.
Accuracy depends on roster size and consistency — for a 100+ member gym with three months of attendance history, ~70% of flagged at-risk members do churn within the prediction window. The other 30% are catches: members you reached out to and re-engaged. Tuned for false-positive tolerance.
Yes — the model accounts for org-level patterns separately from per-member patterns. A 30% July dip across the whole roster is treated as a context shift, not 50 individual churn signals. Per-member at-risk only fires when an individual deviates from their own baseline.
Yes — flagged members come with a recommended action: a direct outreach via the messaging tool, a free private session offer, a class-time suggestion based on when they used to attend, or a billing-pause flag if their cancellation seems financially driven.
Yes. Every AI Monitor surface is opt-in at the org level. If you'd rather run on raw analytics dashboards, the same data is exposed without the predictive layer.
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