BJJLink and OLM are the closest two products on philosophy — both purpose-built for jiu-jitsu, both flat-pricing-first. Here's the honest breakdown of where they actually differ.
I train at a gym that uses this app, and I build the product. If the table below says BJJLink beats us on something, it's because they do.
BJJLink is the only competitor in this list that shares OLM's core thesis: BJJ deserves software built for BJJ, not generic gym software with a belt field bolted on. They're built by coaches at Martial Arts Technology, they offer flat-rate pricing with unlimited students (BLACK at $49/mo + 1% on payments, CORAL at $149/mo with no service fee), and they include a curriculum builder OLM doesn't have yet. The honest tradeoff: at meaningful scale, BJJLink CORAL is genuinely cheaper than OLM's per-transaction model on memberships alone. Where OLM separates is structural. We're not just back-office software — we're a consumer-facing app that surfaces your gym to BJJ-curious locals, traveling drop-ins, and people in your area looking for an academy. Because we're pay-as-you-grow, our incentives are aligned with yours: we only make money when you do, so we're invested in growing your member base, not just charging to manage it. The white-label is a true white-label too — your colors and logo on the app members install, not 'BJJLINK Connect' with your name on the side. Add multi-discipline rank portability (a judo black belt joining your BJJ gym keeps their judo rank), Stripe Connect Standard so you keep your own merchant account, training journal with AI coach, and member profiles that travel across OLM gyms. Pick BJJLink if you want a flat monthly fee with a curriculum builder and you only run BJJ. Pick OLM if you want a software vendor that's also bringing demand to your gym, run multi-discipline, or want the journal + AI for members.
10
OLM wins
3
BJJLink wins
7
Ties
Built for
OLM
Multi-discipline martial arts (BJJ, Judo, Muay Thai, Karate, MMA, wrestling)
BJJLink
Brazilian Jiu-Jitsu academies — BJJ-only by design
Starting price
OLM
$0/mo · 2% on memberships ($2 min) · 3% on seminars/merch/drop-ins · free POS
BJJLink
BLACK $49/mo + 1% service fee on payments; CORAL $149/mo, 0% service fee
Free trial
OLM
Free to sign up — no card, no contract, pay only per transaction
BJJLink
30-day free trial — no card, no contract, unlimited students, 24/7 setup support
Built for
Starting price
Free trial
Multi-discipline ranks
Belt & rank tracking
Portable member profiles
Curriculum builder
Training journal / AI coach
Churn prediction
Seminar & one-off ticketing
Billing rails
White-labeled member app
Demand pipeline / member discovery
Tablet kiosk
Marketing & lead gen
Internal automations
Onboarding
Contract
Digital waivers
Reviews & track record
BJJLink wins on curriculum tools and flat-rate pricing at scale — we say so. Pricing and feature sets change — this page reflects a best-effort snapshot from publicly available info. Check their site directly before deciding.
Best fit
Best fit
Philosophically close — both reject generic gym software for jiu-jitsu, both offer flat-ish pricing, both are built by people who train. Mechanically different in three ways. (1) BJJLink is BJJ-only; OLM is multi-discipline with portable per-discipline ranks. (2) BJJLink runs payments through their own processor; OLM uses Stripe Connect Standard so you own the merchant relationship. (3) OLM has a training journal + AI coach for members; BJJLink doesn't. BJJLink has a curriculum builder; OLM doesn't yet.
Depends on your size. At a 50-member gym charging $150/mo, OLM is ~$150/mo (50 × $3) vs BJJLink BLACK at ~$124/mo ($49 + 1% of $7,500) or CORAL at $149/mo flat. At 200 members, OLM is ~$600/mo vs BJJLink BLACK ~$349/mo or CORAL $149/mo flat. BJJLink CORAL becomes a clear winner at scale; OLM's pay-as-you-grow wins at the bottom and during slow months. Run your own numbers — there's no universal answer.
OLM. BJJLink is BJJ-only by design — one rank per member, BJJ-belt-shaped progression. OLM treats every discipline as a first-class rank with its own promotion lineage. A muay thai pra-jiad goes in the muay thai rank; a BJJ blue belt goes in the BJJ rank; both belong to the same member.
BJJLink has a curriculum builder tied to belt progression — that's a real feature gap on OLM today. It's on the roadmap. If a structured curriculum-LMS is core to how you teach, BJJLink is more ready out of the box. If you teach from a flexible week-by-week class plan and don't need a built-in LMS, OLM works fine.
OLM uses Stripe Connect Standard, which means you (the gym) are the merchant of record on Stripe. Your bank account, your customer payment history, your dispute relationship. If you ever leave OLM, Stripe and the customer payment data stay yours. BJJLink's integrated processing means the merchant relationship is brokered through them. Some gyms prefer the simplicity of one bill; others prefer keeping their Stripe account portable.
Yes via CSV export. Member roster, contact info, and active subscriptions migrate cleanly. Curriculum and rank progress typically need to be recreated since the data shape differs. Belt rank itself is a single field per discipline — straightforward to bulk-import.
No credit card to sign up. No contract once you go live. If it's not the right fit, you keep your Stripe account, your member list, and your data.