Kilo rebranded from a long-running gym software stack and leans into marketing + websites alongside management. OLM is the pay-as-you-grow alternative focused on martial arts. Here's the honest comparison.
I train at a gym that uses this app, and I build the product. If the table below says Kilo beats us on something, it's because they do.
Kilo bundles gym management with marketing services, websites, and lead funnels — it's a broader business offering than just software. That bundle has real value if you want one vendor to handle your ads and your member portal. OLM is pure software: no marketing services, no agency add-ons, just a tight product with zero subscription, 2% on memberships ($2 minimum), 3% on add-ons, and free POS. If you're optimizing for software economics and keeping your own marketing in-house, OLM. If you want a one-stop shop for marketing + ops, Kilo.
9
OLM wins
1
Kilo wins
3
Ties
Built for
OLM
Martial arts academies (BJJ, Judo, Muay Thai, Karate, MMA)
Kilo
Strength, functional fitness, martial arts gyms
Starting price
OLM
$0/mo · 2% on memberships ($2 min) · 3% on seminars/merch/drop-ins · free POS · zero processing markup
Kilo
Monthly software fee + optional marketing services
Per-member fees
OLM
None
Kilo
Tiered by active members
Built for
Starting price
Per-member fees
Billing rails
Belt & rank tracking
Training journal / AI coach
Churn prediction
White-labeled member app
Demand pipeline / member discovery
Marketing services / websites
Onboarding
Contract
Digital waivers
Pricing and feature sets change — this page reflects a best-effort snapshot from publicly available info. Check their site directly before deciding.
Best fit
Best fit
No. Kilo bundles software with done-for-you marketing (ads, funnels, websites). OLM is software only, with the philosophy that gym owners should own their marketing channel and budget. If you want a one-stop marketing+software bundle, Kilo is set up for that. If you want unbundled software at lower cost and you handle marketing separately, OLM fits better.
OLM has basic lead capture via the public signup flow and member messaging tools. It doesn't include automated outbound funnels, ad campaign management, or website hosting. Most martial arts academies handle these via Squarespace + Mailchimp + manual follow-up; if your operation is sales-funnel-heavy, Kilo's bundled approach may be more practical.
Kilo's bundled service is typically several hundred to over a thousand per month depending on the marketing tier. OLM is $0/mo platform fee with 2% on each membership invoice ($2 minimum). For a 200-member gym at $150/mo, OLM is ~$600/mo on memberships — substantially less than Kilo's bundled tier, but you're handling marketing separately.
Yes — most OLM customers do exactly this. Use OLM for member management + billing + check-in + waivers; pair it with a separate marketing setup (Mailchimp, Klaviyo, your local agency, or a freelance setup). They don't conflict.
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No credit card to sign up. No contract once you go live. If it's not the right fit, you keep your Stripe account, your member list, and your data.